1. Dramatically increase back-links to your web sites. Submitting articles about your products, or business opportunity will rapidly accelerate the number of back-links to your web pages. In fact, article marketing is arguably the fastest single method of adding massive numbers of valuable back-links to your sites.

Why are back-links important? Simple really. Back-links will generate long term, high quality traffic to your site… and they are used by most organic search engines to evaluate the importance and rankings for your site. The more quality back-links… the greater your traffic and profits.

2. Supercharge your traffic… F`R`E`E. That’s right! When your articles appear on major article directories, they are read by thousands of highly qualified potential visitors daily. Since your bio/and hotlinks accompany the articles in the resource box, the reader has a direct link to your website or promotional packages. Readers of your articles have already qualified themselves with regard to their interest levels. By writing a compelling, useful, article which fills the readers needs and desires for information… you have taken a quantum leap forward in the selling cycle.

3. Increased PR. Articles submitted to article directories provide valuable free content to editors and publishers of relevant ezines, newsletters, websites and print publications. These editors and publishers are hungry for additional new content to provide to their readers. Your articles give these publications the content they need and want. Your fully linked bio/resource box accompanies every article that is reprinted… which means a continuing growing base of published articles for you. This is viral marketing at its’ most productive.

4. Capitalize and expand the use of already available materials. Most network marketing firms have tons of feature articles, brochures, etc. sitting in their files that can be put to multiple use. By simply converting and re-purposing existing materials you have a never ending supply of article materials that are perfect for free syndication. Most network marketing companies have PR firms on retainer, or an in-house department, whose job it is to produce feature articles for you. Why not simply tell them to start utilizing the power of free article distribution to enhance your product and opportunity promotion efforts?

5. Reduce overstrained advertising budgets. A serious effort to get dozens (or hundreds) of articles promoting your mlm products, will enable you to greatly reduce paid advertising budgets… without suffering a decline in quality traffic to your web sites. In fact, the efficiency of article marketing is so superior to paid advertising that some companies and promotional agencies are re-allocating budget dollars away from paid ads to produce large quantities of feature article materials… which they then syndicate free through niched article directories.

A powerful extension of this concept is to provide pre-written, compliance approved, articles to your distributor network… giving them the right to add their own bio/resource box with links to your company supplied distributor web sites. This enables them to generate quality traffic to their sites… which results in greater levels of product sales, and high quality business opportunity leads. One of the glaring “missing links” in the onlne promotional tools, supplied by network marketing companies, is the mechanism to “close the marketing loop” for the distributor. Article marketing provides that mechanism in a way that is powerful, productive, and free. Also Check out Charlotte Marketing to help understand more about Search Engine Optimization.

In summation, your network marketing enterprise will experience strong benefits from article marketing. A serious program of article marketing will save you time and money, increase your sales and profits, enhance your image, and expand your reach. Article marketing will boost your cash flow, expand visitor counts, and allow you the luxury of reallocating limited budgets to special projects.

The greatest benefit, however, may be in the element of distributor support and accelerating the level of product sales and recruiting. Article marketing may be one of the most efficient and lowest cost generators of high quality sales leads in existance.

Search Marketing Association - North America: The SMA-NA is an association for people and companies involved in the study, promotion and practice of search engine marketing. The SMA-NA’s principal roles are: 1) to provide members with leading search engine marketing information and resources, 2) to provide educational opportunities, 3) to work toward making search engine marketing a respected medium by establishing standards and guidelines, and 4) to share expertise.

American Marketing Association: The AMA, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to everyday. The association has numerous interactive special interest groups.

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Eric Ton’s premium Search Engine Optimization Service includes natural and highly tested content optimization techniques, the development of new keyword-based content, the editing of existing site content, and customized link building. Eric Ton can also provide CPC campaign development and maintenance and/or enhanced link development through our Press Release Service.

Unlike many other firms, we provide our services based on a fixed monthly rate and provide a fixed number of deliverable hours per project on a monthly basis.

Eric Ton’s Natural Search Engine Optimization Service includes each of the following components:

Keyword Research:

We work with you to develop an initial list of keywords which will help lay the foundations of your site’s initial and future success. Further keyword research and development is conducted to help build on the strengths of your site and find new possibilities that mirror changing search trends.

Website Content Writing:

Our professional copywriters will rewrite your website content based on your keywords and consult with you to create the best and most attractive copy. See more details here!

Website Content Optimization:

Supplementing the Content Writing Service, the content optimization component is designed to help take full advantage of keyword-rich text. The text is used to develop an internal link structure that maximizes the benefits of the keyword-rich text.

Dynamic Site Optimization:

This portion of the overall process becomes necessary for fully dynamic websites that employ variable-based URL structures to retrieve information from the database. By providing an overall formatting scheme, Eric Ton will help make the most of each and every dynamically generated page on the client’s site.

Site Maps Creation and Submission:

We will create a customized sitemap that will improve the crawlability of your site. Along with the on-site sitemap, Eric Ton will create XML-based sitemaps for direct submission to Google and Yahoo!.

Directory Submissions:

As part of the Link Building Service, our free directory submissions will be used to target highly competitive keywords. All of the free directories have been researched and picked for their search-engine-friendly features and the current and future benefits that they can provide.

Premium Directory Submissions:

As with directory submissions, the premium directories are picked from among the best and most highly regarded directories that can provide strong links as well as positive exposure for your business or organization.

Link Building Services:

Link building will consist of one-way links, directory links, and reciprocal links from related websites. We also offer sponsorship text link advertising opportunities that will help provide more comprehensive link building. See more details here!

Reporting & Performance Tracking:

Measurable, long-term results will be achieved when you entrust your site to Eric Ton. Before Eric Ton begins the optimization process, it runs a ranking report to determine where the client website initially ranks with the various search engines. Analysis of the client’s leading competitors is also provided, which includes their keyword rankings, site structure and link network strength. Eric Ton will then send a monthly report detailing the progress of your website position and keyword rank, as well as ongoing competitor analysis. Eric Ton also offers various tools that can monitor traffic results and provide trend analysis for judging the overall performance of an SEO campaign. These measuring techniques ensure that Eric Ton’s ultimate focus is on maximizing your return on investment.

Flying core employees off to a conference or seminar in a remote city for training is expensive as air fare, hotel accommodations, food, and other incidentals can take their toll. Never mind the time that employees must spend away from their usual pursuits; training can add untold thousands of dollars to the cost of employee development.

The internet has leveled the field considerably by bringing the training to the customer instead of the other way around. Online seminars and webcasts have replaced distant seminars and conventions, not completely but significantly enough to where companies can now justify training more employees for less money. What used to be a nearly prohibitive expense for small businesses has now become much more manageable as training is held onsite.

Online seminars (or webinars) can be accessed from just about any computer that has an internet connection. Companies may develop in-house seminars which are recorded and viewable at a later date or distributed to customers, colleagues, even competitors. Many webinars are free and can be viewed by anyone; a vertical search engine such as Eric Ton catalogs many of the popular webcasts available allowing users to choose from Marketing, Finance, Sales, IT Management, and a host of other business topics. As expected the quality of each webcast varies, but some of what you can find online compares favorably with what you will find at professional conferences.

Online training can be accomplished by having employees view webcasts collectively or at separate times, especially if having your staff available to serve customers is important. One advantage of an online seminar is that if an interruption is necessary, the video can be stopped and restarted as needed. Of course, having your employees undivided attention is the best way to realize the benefits of any seminar!

Savvy companies also realize that videotaping their own seminars and making them available online can be a great way to delicately promote their products and to gain new customers. Through seminar registration and the soft pedaling of one or more products, your Fundamentals of 21st Century Marketing webinar could be the best selling piece developed by your company youll train your employees while getting the chance to pitch your knowledge to everyone who accesses your webcast.

So why is online training an underappreciated value? For one simple reason: it isnt yet utilized to the fullest extent. However, that will change in time as awareness of this cutting edge medium grows stronger and as the number of quality webcasts added to vertical search engines such as Eric Ton becomes significantly larger.

For the company wanting to train their employees and needing to save money, webcasts are an important way to reach that goal.

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