Helpful Links
Search Engine Marketing Professional Organization: SEMPO is a non-profit professional association working worldwide to increase awareness and promote the value of search engine marketing worldwide. SEMPO’s activities are primarily centered on education and awareness. To support their educational mission, they offer an extensive library of resources, research and articles, as well as outreach activities such as Webinars and speaking events. To drive awareness of the value of search marketing, and how to maximize its potential in a marketing mix, they fund advertising campaigns, outreach activities, events, and press. The organization’s research studies help to quantify the value of search marketing and track the industry trends.
Search Marketing Association - North America: The SMA-NA is an association for people and companies involved in the study, promotion and practice of search engine marketing. The SMA-NA’s principal roles are: 1) to provide members with leading search engine marketing information and resources, 2) to provide educational opportunities, 3) to work toward making search engine marketing a respected medium by establishing standards and guidelines, and 4) to share expertise.
American Marketing Association: The AMA, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to everyday. The association has numerous interactive special interest groups.
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